As you can see, I had a lot of fun playing with the shape of the "U" and umlaut in the name to transform into the client's signature drip cake with two Marigolds on top. (La Guera's desserts have a strong Mexican influence with a modern twist –– the Marigold is a symbolic flower used on Dia de los Muertos or "Day of the Dead.") And I had even more fun finding a way to turn this typographic shape-play into a system for the rest of her dessert menu. What a fortuitous union of letterforms and sweets!
