![](https://cdn.myportfolio.com/576d871737f57dafb263db7b5bd44b1c/2b7b95925e4222aee3bd8b47_rw_1200.jpg?h=d9e54d04f22bfe09b0a7117c1859a640)
![](https://cdn.myportfolio.com/576d871737f57dafb263db7b5bd44b1c/6815d39e1afedc3a98f064da_rw_600.jpg?h=90c05f577dc6ec623650b34c7661bf35)
![](https://cdn.myportfolio.com/576d871737f57dafb263db7b5bd44b1c/cd77cce84501da29f06149de_rw_1920.jpg?h=1ca919b34c9175433f24a5e05548245b)
After conducting an ethnographic study of my downstairs neighbor, I realized that her primary role in our building was something of a "house mom" for the entire 4-story brownstone. A real estate agent by day, her apartment was filled with an inordinate number of keys stored on key rings for various properties, including our building. I designed this special key holder for her as an alternative to the confusing and messy key rings she used every day, helping her keep track of each apartment's keys in a more organized, ergonomic, and delightful, way. "Home Key Home" can be hung decoratively in one's apartment or rolled up for easy transport, and it can be customized to any building.