Home Key Home

After conducting an ethnographic study of my downstairs neighbor, I realized that her primary role in our building was something of a "house mom" for the entire 4-story brownstone. A real estate agent by day, her apartment was filled with an inordinate number of keys stored on key rings for various properties, including our building. I designed this special key holder for her as an alternative to the confusing and messy key rings she used every day, helping her keep track of each apartment's keys in a more organized, ergonomic, and delightful, way. "Home Key Home" can be hung decoratively in one's apartment or rolled up for easy transport, and it can be customized to any building.